An expansion on British Land’s Peterhouse Technology Park in Cambridge saw the construction of The Optic building. Completed in February 2025, the build was designed to provide high specification office and state-of-the-art laboratory space. The development, which is over 95,000 square foot, was developed to the highest sustainability standards. The signage was aligned to these values, ensuring appropriate materials and waste were key considerations in the project.

A series of external information signs surround the main building, offering wayfinding guidance. Their uniform design and easily relatable icons aid navigation and functionally enlivens the environment.