Twenty Old Bailey
Client:
Blackstone
Location:
London
Internal Signage and Wayfinding, External Architectural Signage, Design, Consultancy & Management
Services:
Twenty Old Bailey dates from the 1980’s and has been comprehensively modernised and remodelled to form a stunning workspace to the highest specification.
Concept
The specification required us to design and develop beautifully crafted external and internal branding and wayfinding signage, reflective of the outstanding transformation into a contemporary office space of the highest quality.
External signage was to be of simple yet elegant branding, reflecting the heritage and quality of the surrounding environment. A logistical installation challenge, it necessitated close partnerships with external suppliers to ensure a seamless and coordinated installation.
Internal signage was formed of a dark bronze material that provided a look of consistency, clarity, and quality. Designed with the intent of extenuating the look and feel of external signage, throughout the inside of the building.
Outcome
The majority of the internal wayfinding and branding signage was formed of a dark bronze material which provided a look of consistency, clarity and quality. It was an inherently practical solution, as changes to tenants could easily be made.
The signage elements were formed from CNC cut aluminium, which was powder coated and then adhered to the wall in the reception area. Alongside these, were channel sections, permanently fixed to the wall. Set into these channels were aluminium letters. This innovative solution enables tenant names to be replaced with no any damage to the letters or the wall.
The building was skillfully transformed from a rather tired 1980’s structure, into a Grade A office building, fit to serve as the headquarters for a number of highly prestigious companies.
Creative Partners: Buckley Gray Yeoman
Photography Credit: Dirk Linder
