Cloud-based Software Company
Phase Two
Location:
Fitzrovia, Central London
Services:
Internal Signage and Wayfinding
Following the successful manufacture and installation of previous projects for our client, this latest phase marked the next stage in the ongoing fi t-out of their modern Central London office.
The space exudes a fun, playful, and uplifting atmosphere for its staff, with an environment that encourages creativity, interaction, and a strong sense of community.
Majestic Door Signs
Combining precision computerised 3D carving with the skill and attention to detail of traditional hand-finishing, we manufactured majestic door signage. Each piece was carefully crafted to achieve a refi ned, high-quality fi nish, bringing together modern manufacturing techniques and expert craftsmanship to create signage that is both functional and visually distinctive.
These unique door signs, applied to meeting room doors, are a fun feature designed and manufactured to mimic the appearance of wax imprints. It is a real joy when clients brief us to collaborate on more unconventional yet distinctive signage for their spaces. We certainly enjoyed working on this unusual bonze-effect wax seal impression.
Within one distinct zone of the office, textured animal-print inspired signage takes centre stage, creating a striking visual feature across the surrounding glass. The design commands attention against the transparent surface, adding a sense of character, energy, and individuality to the space while reinforcing the playful and expressive nature of the wider workplace aesthetic.
Bespoke Crafting
There is so much value in taking the time to do things by hand, and it involves patience, care, and a human touch that machines could never replicate. The client requested a bespoke selection of clay signs, carefully crafted to introduce a more rustic and tactile quality to the space. Their handmade appearance and natural fi nish bring warmth and authenticity to the signage.
Wayfinding
The wayfinding in this project is bold and considered. The main directories feature a pearl-green disc and matt black vinyl profile cut text, adhered to oval timber boards. Further profile-cut vinyl and circular decals compliment the strategy and are installed thoughtfully for user experience.
