Cloud-based CRM

The signage in this project was manufactured at Cobal for a growing cloud-based CRM software company moving into new, larger premises to accommodate an expanding workforce.


Details

Client:

Cloud-based CRM Software Company

Location:

Fitzrovia, Central London

Type:

  • Commercial

Services:

  • Internal Signage and Wayfinding
  • Environmental Graphics

The project combined an eclectic and diverse range of interior styles for an open-plan office space with a series of functional meeting rooms. Areas of the building are segregated and characterised into different ‘zones’ with differing themes, including Urban Botanical, Afternoon Tea and English Cottage. We integrated bespoke signage to fit the themes using our in-house capabilities and expertise.


Rafia wrapped sign
green and wooden sign

The charming door sign above mounted on a glass door is located within a zone which was conceptualised with an English cottage style and design. A sand-coloured painted stone effect sits atop a ring hand-woven in rafia. Profile-cut light oak numbers stand prominent, delightfully displaying vertical wood grain.

A cheerful biophilic door sign is placed outside a large meeting room within a zone that exhibits an urban botanical feel. A light oak front panel with engraved grooves is adhered to a green matt backplate, with cut numbers to indicate location.


A magnificent show-stopping artistic production, accurately cut, respectfully painted and prudently hand-assembled. The end result is a captivating door sign with an exquisite regal aesthetic.

Blue sign on gold background

A number of other signs are displayed in the gallery below. Included is the functional wayfinding scheme in the open-plan space that features inner staircase boards comprising acrylic floor number discs dropped into pocketed-out sections in an oak veneer backboard. Profile-cut digitally printed directional wall graphics and typography positioned at corner turns compliment the scheme.

Also shown is a meeting room door sign that combines multiple layers to create an impressive piece in an afternoon tea-themed zone. A laser-cut rattan disc stained to match a natural oak finish is adhered to a matt black acrylic background. Surrounding this is a ring of light-pink coloured acrylic and mounted on a wooden frame with chamfered edges and finished with Danish oil. A highly skilled and intricate composition.


wall-directory
rattan sign
Kitchen sign

We use careful and deliberate time-honoured methods to create truly bespoke signage. The expertise of our laser etching, computerised 3D carving and hand-crafted finishing touches from our master craftspeople are demonstrated below.