The Design Museum

The art of designing a museum is filled with expectation and promise. A rare and unique challenge for designers;  none more so than when that museum is the new incarnation of the Design Museum, the venerable home of design in the UK, originally founded in 1989 by Sir Terence Conran.



The Design Museum

Wayfinding Strategy and Design:
Cartlidge Levene




  • Culture and Leisure
  • Public


  • External Architectural Signage
  • Design, Consultancy & Management
  • Internal Signage and Wayfinding
  • Environmental Graphics
  • Statutory Signage

Fret-cut lettering entrance signage

Engraved Corian sponsor board
Locker numbers

We worked closely with wayfinding and signage designers Cartlidge Levene to produce wayfinding, placemaking and signage that enriches the character and personality of the museum’s new home in South Kensington.

Digital wallpaper graphics
Wayfinding directory and sponsor board

Lift lobby wayfinding directory

Digital wallpaper graphics and wayfinding signage
Bespoke map dispenser

Our brief was to produce the placemaking and signage to the high standards that Cartlidge Levene and The Design Museum demanded. Our delivery of these signs ensured that there was harmony between all aspects of the visitor journey and the building, while also delivering on the museum’s aim to be a hub for “contemporary design and architecture and an international showcase of design skills”.

Sustainable Oak identification signage

Sustainable Oak identification signage

The identity for the Design Museum is crisp and clean, with the signage and wayfinding utilising the schulbuch typeface and the seminal pictograms, designed by Otl Aicher in the 1970s.

By paying homage to the character of the new building and the design heritage of the museum as an institution, the scheme delivers a narrative that segues into a portfolio of beautifully crafted signs that effortlessly creates a visually engaging and informative guide around the museum.

Sustainable Oak identification signage
Wayfinding directional sign

Creative Partners:

John Pawson, Fernando Gutiérrez

Photography Credit:

Marcus Ginns